BMW and Snapchat bring augmented reality ads to life

Despite the app’s popularity, Snapchat isn’t doing too well from a business perspective. Last quarter saw Snap Inc.’s stock fall as revenues fell $30 million short of projections. In an attempt to turn things around, the company is turning to augmented reality advertisements.

The first of these AR ads will come courtesy of BMW. Building off of Snapchat’s World Lens ads, these AR Trial ads will allow users to interact with various products and see them in the real world. In the case of BMW’s new X2, the app will project an image of the car into the world around you.

Users will be able to walk around the car and tap it to change its colour and give the car a paint job. BMW hopes these ads will allow the carmaker to more organically reach new audiences, especially among the younger generations.

“We wanted to insert ourselves in an organic way into the Snapchat environment and its users’ world,” said BMW’s Jörg Poggenpohl. “That is the most meaningful way to address our fans in a style that fits the channel and the target group.”

If you own a BMW and you’re looking to upgrade to the new BMW X2 it would be worth you joining Snapchat and interacting with the new BMW ads.